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UPDATE: However, after this article was originally published, the official global Nokia account tweeted Marketing Week to say: ”We will continue with Nokia-branded products, as Microsoft has licensed the Nokia brand for some time.” Microsoft Mobile Oy develops, manufactures and distributes Lumia, Asha and Nokia X mobile phones and other devices.”Ī Microsoft spokeswoman told Marketing Week any details about a potential rebrand had yet to be disclosed, but a spokesperson told technology website CNET: “Any further decisions regarding specific branding will be made further down the road as part of the future integration.”Ī Nokia spokesperson referred Marketing Week to the company’s press site. and its affiliates, including Microsoft Mobile Oy, a subsidiary of Microsoft. Microsoft’s announcement about the acquisition on its press site also mentioned the “Microsoft Mobile Oy” company name: ”Microsoft refers to Microsoft Corp. Nokia dismisses rumours it is to become “Microsoft Mobile”Įarlier this week it was rumoured that Nokia would be rebranded to “ Microsoft Mobile” once the deal completed. Analysts have previously said dropping the Nokia brand name could be a “ risky move”, given the heritage of the Finnish brand. In an article on the Microsoft site, he continues: “ we have to not only evolve to fit into Microsoft in general, but into an evolving Microsoft.” Stephen Elop, Nokia’s former president and CEO who now serves as executive vice president of the Mobile Devices Group, says: “As Microsoft and Nokia Devices and Services come together as an expanded family, we will unify our passion, dedication and commitment to bringing you the best of what our joint technologies have to offer.”

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In a statement Microsoft says: “With a deeper understanding of hardware and software working as one, the company will strengthen and grow demand for Windows devices overall.” With the Nokia business it plans to target the affordable mobile devices market, “$50bn annual opportunity”. The purchase will advance Microsoft’s “transformation”, according to CEO Satya Nadella. Microsoft has also acquired Nokia’s marketing, design and sales teams and most of its manufacturing and operations facilities – approximately 25,000 staff. Under the deal, which has now been approved by both companies and regulatory authorities, Microsoft’s devices portfolio will include Lumia smartphones and tablets, Nokia feature phones, Xbox and Surface tablets. Microsoft CEO Satya Nadella and Stephen Elop, Nokia’s former president and CEO, who now serves as executive vice president of the Mobile Devices Group.

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